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Omnichannel Marketing Analytics

Nihilent’s SightN2™ for Omnichannel Marketing Analytics is a cloud-based solution which integrates with your existing environments and marketing systems to bring together your disparate data sources including web traffic, paid media, social media, traditional media, CRM and sales to analyse your entire marketing performance. This holistic view gives you a single version of the truth that enables self-service analytics to drive impactful business decisions. Using Microsoft Power BI, our solution gives you powerful and easy-to-use dashboards and reports that are easily accessible by analysts, managers and executives. These rich visualizations and drill downs allow for intuitive root cause analysis to empower deeper analysis.

Key benefits

  • Available on Azure and capable of running stream analytics for near real-time analysis for digital data
  • Out-of-the-box integration with leading online marketing tools and services, such as Google Analytics, Facebook, Twitter, Instagram, Webtrends, Azure Marketplace, Microsoft Dynamics 365, ExactTarget & more
  • Leverages best-in-class Microsoft technology: Azure Data Factory, Azure Data Lake, Azure Data Warehouse, Azure Machine Learning, Power BI, Office 365, and Dynamics 365
  • Understanding of marketing channels being used within your organization
  • Expose campaign performance insights & customer behaviours, enabling precision marketing
  • Maximize conversion & ROI