Perfecting the Art
Service Category:Business Transformation
Nihilent did immersive research of consumers by interviewing over 1500+ consumers and created personas that represented Artoreal’s target market
Artoreal is an online marketplace of exclusive collections of photographs and paintings. A dedicated platform designed for the art lover, in mind, Artoreal guarantees a wholesome purchase experience when it comes to buying exceptional photographs and paintings from renowned and emerging artists.
THE BUSINESS CHALLENGES & IT ALIGNMENT
Artoreal was struggling with sales, the number of visitors, seller registrations and artwork uploads. With plans to expand their operations to cater to the global audience, Artoreal needed a true world-class Design Thinking team that would highlight the latest consumer tastes, buying habits and assist in designing ‘User Interfaces’ that provide a superior ‘User Experience’.
THE SOLUTION WALKTHROUGH
Nihilent did immersive research of consumers by interviewing over 1500+ people and created personas that represented Artoreal’s target market. This facilitated Artoreal to effectively map:
- Content and pricing strategy and develop appropriate models.
- Designed User Interfaces for the homepage, seller registration page, etc.
- Added new features to the website that addressed seller’s aspirations, and featured artist sections.
- Designed a ‘Virtual Simulation’ functionality
- Validated designs with the consumer base
POST DEPLOYMENT BENEFITS
- Focussed marketing strategies with the help of the personas.
- Reduction in the ‘Bounce Rate’ of visitors to the website.
- Overall enhancement of the time spent by visitors browsing the catalog.
- Huge spike in the number of visitors- grew by 800%.
- The number of sellers registered daily increased by 300%.
- The number of uploads increased by 300%.