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Perfecting the Art

Nihilent did immersive research of consumers by interviewing over 1500+ consumers and created personas that represented Artoreal’s target market

THE ENTERPRISE

Artoreal is an online marketplace of exclusive collections of photographs and paintings. A dedicated platform designed for the art lover, in mind, Artoreal guarantees a wholesome purchase experience when it comes to buying exceptional photographs and paintings from renowned and emerging artists.

THE BUSINESS CHALLENGES & IT ALIGNMENT

Artoreal was struggling with sales, the number of visitors, seller registrations and artwork uploads. With plans to expand their operations to cater to the global audience, Artoreal needed a true world-class Design Thinking team that would highlight the latest consumer tastes, buying habits and assist in designing ‘User Interfaces’ that provide a superior ‘User Experience’.

THE SOLUTION WALKTHROUGH

Nihilent did immersive research of consumers by interviewing over 1500+ people and created personas that represented Artoreal’s target market. This facilitated Artoreal to effectively map:

  • Content and pricing strategy and develop appropriate models.
  • Designed User Interfaces for the homepage, seller registration page, etc.
  • Added new features to the website that addressed seller’s aspirations, and featured artist sections.
  • Designed a ‘Virtual Simulation’ functionality
  • Validated designs with the consumer base

POST DEPLOYMENT BENEFITS

  • Focussed marketing strategies with the help of the personas.
  • Reduction in the ‘Bounce Rate’ of visitors to the website.
  • Overall enhancement of the time spent by visitors browsing the catalog.
  • Huge spike in the number of visitors- grew by 800%.
  • The number of sellers registered daily increased by 300%.
  • The number of uploads increased by 300%.