Logo
Home/ Customer Success Stories/ Charting New Frontiers with Design Thinking

Charting New Frontiers with Design Thinking

Leveraging Design Thinking framework, this financial services company effectively mapped customer aspirations and new opportunities for growth.

THE ENTERPRISE

The company provides a wide range of financial services with a special emphasis on broker-dealer services in cash equity and equity derivative markets.

ENABLING THE CUSTOMER CONNECT

The company engaged Nihilent to study and gain deep understanding of the Millennials and Gen Z’s  investment needs, with the objective of uncovering new opportunities, products and services, which appeal to their unique requirements.

THE ENGAGEMENT WALKTHROUGH

Using ethnographic research, Nihilent assisted the customer with:

  • Defining a product / service hypothesis.
  • Interviewing Millennials and Gen Z to understand their values, attitudes and behavior.
  • Testing of the riskiest assumptions to validate their relevance.
  • Re-framing the opportunity that’s available to be seized.
  • Designing the conceptual solution along with a sales-service model.