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Charting New Frontiers with Design Thinking

Leveraging Design Thinking framework, this leading financial services firm in India effectively mapped customer aspirations and new growth opportunities.

THE ENTERPRISE

A leading Mumbai based financial services firm that provides a wide range of financial services with a special emphasis on broker-dealer services in cash equity and equity derivative markets.

ENABLING THE CUSTOMER CONNECT

The firm engaged Nihilent to study and gain deep understanding of the Millennials and Gen Z’s investment needs, to uncover new opportunities, products and services, which appeal to their unique requirements.

THE ENGAGEMENT WALKTHROUGH

Using ethnographic research, Nihilent assisted the customer with:

  • Defining a product / service hypothesis.
  • Interviewing Millennials and Gen Z to understand their values, attitudes and behavior.
  • Testing of the riskiest assumptions to validate their relevance.
  • Re-framing the opportunity that’s available to be seized.
  • Designing the conceptual solution along with a sales-service model.