Embracing a Customer Centric Approach
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Service Category:
Data Science & Analytics -
Vertical:
Banking, Financial Services & Insurance -
Region:
South Africa
Through a 7 stage advanced analytics framework, the bank created a futuristic outcome-based business model.
THE ENTERPRISE
A leading bank in Africa offering integrated financial services across the African region with a dominant position in South Africa, in which it is a leader in mortgages and deposits.
THE BUSINESS CHALLENGES & IT ALIGNMENT
The bank wanted to drive change to transform the main bank relationship and win a dominant position in the chosen markets by delivering on its customer value proposition. This meant the bank consistently makes the best decisions across all its banking operations.
THE ENGAGEMENT WALKTHROUGH
- Embraced a customer-centric approach to advanced analytics.
- Designed a 7-stage advanced analytics framework.
- Focused on the bank’s capability landscape, value chain, and process model to identify decision opportunities.
- Studied current decision yield levels for select functions.
- Set in motion the Robotics Process Automation (RPA) journey.
