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Digital Strategy Creation
Nihilent has designed a patented digital strategy creation framework to help customers effectively leverage digital channels for their marketing, service and operations strategies.



At Nihilent, as with all our service offerings, we follow a holistic approach in creating a digital business strategy. Our methodology is tempered with a scientific outlook.


Our digital strategy creation work streams include:

Preparation for the 5-P’s methodology
     o Business Strategy document
     o IT Strategy document
     o Organization structure
     o Client meetings
     o Industry research
     o Company research (financial analysis, media analysis, competitor analysis)
     o Digital trends and use cases in the industry


Digital Pulse Assessment using 14 SignalsTM
     o Customers needs, wants and aspirations (using 14 signals)
     o Digital PESTEL analysis
     o Client’s Digital business and IT maturity assessment


Digitalization of the Product
     o Workshop on digitalization of the incumbent product
     o What technologies to leverage
     o Can we manage the product better and improve productivity
     o Can I charge for the service
     o Can I operate it remotely
     o Can I extend new services and content to it
     o What are the new services after digitalization
     o What are the possible new revenue sources


Owning the Digital business Platform
     o What is the new business model
     o Which verticals and value chains integrate
     o What channels integrate
     o How do we create a new customer engagement
     o How do you become the platform of choice
     o What are the business moments that integrate various vertical industries


Following the Customer Journey Path
     o Which customer segments, profiles and or personas to target
     o What use cases will be prioritized
     o What technologies are relevant


Personalizing the customer interaction
     o Workshop on digitalization of the incumbent product
     o What technologies to leverage
     o Can we manage the product better and improve productivity
     o Can I charge for the service
     o Can I operate it remotely
     o Can I extend new services and content to it
     o What are the new services after digitalization
     o What are the possible new revenue sources



Read about our Digital Strategy Execution services



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